AFTER A TWO-YEAR COVID-INDUCED ABSENCE, THE PIMFA UNDER 40 FORUM RETURNS WITH ANOTHER GROUND-BREAKING RESEARCH PAPER, THIS YEAR FOCUSED ON ESG & THE FUTURE OF CLIENT COMMUNICATIONS

Among many other issues, the paper looks at how ESG can stimulate greater levels of investment across the adult population, the differing opinions of ESG across five age demographics,the sometimes stark contrasts in investor confidence between men and women, and provides recommendations for our industry, regulators and government on how these issues may be addressed.

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DOWNLOAD THE REPORT TO FIND OUT KEY INSIGHTS ON ESG AND TECHNOLOGY SUCH AS:

  • 81% of people across all generations rate ESG factors as either ‘very important’ or ‘important’ drivers of their investment decisions.

  • Feelings about ESG vary widely amongst the different generations; 72% of investors aged between 18 and 25 believe some, if not all, of their investments should aim for the greater good, while only 29% for those aged between 56 and 75 and 21% of those aged 75 or over felt the same.

  • ESG investment issues were more important to women than men, with 86% of women across all generations saying it is a factor in their investment strategy but 37% say they lack confidence and ESG investment knowledge compared with men (26%)
  • Overall, there was a positive view of our industry from respondents but delivery via technology is important and an easy-to-use app was the joint highest reason – alongside evidence of high returns over the long term – that would encourage people to invest in stocks and shares. However, 63% had never used an investment app.

  • 82% of respondents believed that school and college/sixth form is the most effective time to begin learning about investments and savings – this is especially prevalent in younger investors.

  • A low-cost professional advice service was appealing, and family-based advice remains highly influential for all age groups, with 34% having taken and acted upon advice from family and friends. This was closely followed by a financial professional (28%) or an employer (28%), the internet (24%) and social media (18%).